A marketing angle

Gabriel Ambuehl gabriel_ambuehl at buz.ch
Wed Nov 22 08:58:18 CET 2006

On Tuesday 21 November 2006 18:11, Ben F-W wrote:

> Interesting, Gabriel: I hadn't thought of that. In the same way,
> Blackberry started off as an email device, and in most people's minds
> that's all it is. 

I see more and more people using it as phone. Personally I find the design 
ridiculous (big, crufty software) and never quite understood the use of push 
email anyway...

> As an email device, it's allowed to be a bit more 
> complicated and to require more of an effort to learn, because people
> aren't mentally comparing it with the phone in their pocket. 


> you're right: maybe the OpenMoko should enter the market as an entirely
> new product category (some strong application of the GPS capability
> seems appropriate), with the phone capability de-emphasised. In time, of
> course, the phone capability could be played up more - and Blackberry is
> indeed moving towards emphasising more normal phone functions.

It should be a PDA with GPS that just happens to have a GSM part maybe?

More information about the community mailing list