Not "the free phone" (was: Re: Again: Advertising thoughts -> unleash

Eric Smith es at
Mon Jul 16 22:02:09 CEST 2007

Unleash your phone.

Original Message Shawn Rutledge on Mon-16-Jul 07  8:24PM
> >A consumer ad campaign is NOT the place to push the "free as in beer vs
> >free as in speech" argument. The phrase "free phone" already means the
> >opposite of what we want it to mean. It's done, finished, over. Move on.
> >
> >Call it something else in the consumer market. The Flexible Phone. The
> >Does-what-you-want-not-what the big corporations want. I don't know.
> >

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