Marketing...

[Giles Jones]

On 20 Jul 2007, at 20:29, Jeff Andros wrote:

>
>
> On 7/20/07, Giles Jones <giles.jones at zen.co.uk> wrote: <snip>
> If the phone is in a shop then people will buy on looks and any POS
> literature.
> <snip>
>
> I just think back to when the razr  went on sale... people went to  
> stores JUST to buy one... somehow we just have to generate that  
> kind of buzz (is there someone who knows a celeb or two who's  
> willing to be seen using our phone?)
>
>

If the phone looks nice many people buy it, if it looks average but  
the software is amazing then geeks buy it. If it looks good and the  
software is amazing then everyone buys it :)