Marketing...

[Torfinn Ingolfsen]

Hello,

On 7/20/07, Ted Lemon <mellon at fugue.com> wrote:
> It speaks to exactly the problem that we will have marketing
> OpenMoko: how to get Joe and Jane Average to think of the Open in
> OpenMoko as something they care about.

Don't do rthat then. As in "don't limit the marketing to only focus on
the Open part". The Open part will only get to the people who are
really, interested anyway.

So how do we get all the Jane's and Joe's hooked then?
Easy; think up (or "invent" if you like) design and implement at least
three killer apps (think functionality here) before the phone is
launched for the masses. Make sure that we have enough feedback so
these killer apps are so easy to use as possible.
Oh, and these killer apps must be something new; not seen on a phone before.

Which means that none of the following will do it (just examples):
- camera
- bluetooth headset
- bluetooth remote control

(I'm not saying that these should be left out, I'm just saying that
they aren't killer apps anymore)

A few things that might work:
- good GPS functionality
- getting pictures / other data from another device via bluetooth
(from your camera for example)
- a MythTV remote control via WLAN (but MythTV is probably known to
only a very narrow group)

And my personal favorite:
- allow the user to send a message (SMS) to another person which
inlcludes the users current location as a POI / waypoint. If the other
user have another phone, he or she will only get a standard SMS
message. If she or he has a Neo, they can (automatically) loookup that
location on a map.

I'm sure you all can think of a few others.
-- 
Regards,
Torfinn