FreeRunner Pricing and PVT update
kevin at foreverdean.info
Fri Apr 11 19:50:25 CEST 2008
On Fri, Apr 11, 2008 at 1:32 PM, Andrea Debortoli <debortoland at gmail.com> wrote:
> what about EUROS prices??
IF, and this is an IF, it works as it did with the GTA01, the USD
price is technically incorrect. When i paid, it charged my debit card
for $309 worth of Taiwan dollars. I would imagine that your bank would
be charged the amount of Euros needed to convert to $399 worth of
taiwan dollars, if that makes sense.
> I hope that no 1:1 change will be applied...
> thanks a lot for the news!!
> 2008/4/11, steve <steve at openmoko.com>:
> > I thought I would combine a couple posts today. First an update on PVT,
> > production verification test. Phones are being sent to me from the first
> > run. Michael Shiloh will be back in Silicon valley next Tuesday, so he and
> > will test the samples and get them out to key partners. I want to check a
> > couple things like using the Nokia batteries as spares and generic USB
> > chargers before I send these samples out.
> > Now, for the update on Products, and Pricing,
> > 1. Products.
> > Orginally the FreeRunner ( GTA02) was planned to come out in two
> > Basic and advanced, just like the Neo 1973. We killed that idea. It was a
> > quick humane death. The problem was the GTA02 advanced unit would have
> > $650 USD. After seeing the response to Neo 1973, a huge response, we
> > the best path was to lower the price, reward our early developers, and
> > attract more developers.
> > 2. Pricing
> > We scrubbed the BOM ( bill of materials). We eliminated the Luxurious
> > Optimized the box like it was code. The first thing we got rid of
> > was the lunchbox. It was cool, but it was expensive and heavy. Eliminating
> > that was a sizeable cost savings. ( think shipping weight).
> > Next we pulled out the debug board and made it a separate product. We
> > priced it at $99 US. about 1 tenth what people would pay for similar
> > capability.
> > My goal was to get to a place where we could sell the FreeRunner at $399.
> > USD.
> > We did that.
> > The FreeRunner will ship from Openmoko.com at $399. For early customers
> > I'm looking at throwing in a few free things. More details later.
> > The debug board will be available as a separate product for $99 USD.
> > Many people wrote me mails asking if they could get a discount by buying
> > more than one phone. Sometimes they were universities, sometimes a small
> > business, sometimes a small group or club.
> > For these people we created a 10Pack. instead of 399 per phone, we will
> > charge 369 per phone.
> > Over the next few days I will explain the next steps we go through and how
> > the product will get distributed
> > Steve
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