FreeRunner Pricing and PVT update

[Ivo Anjo]

Thanks for the update, looking forward to having a neo of my own :)

Ivo

On Fri, Apr 11, 2008 at 6:50 PM, Kevin Dean <kevin at foreverdean.info> wrote:

> On Fri, Apr 11, 2008 at 1:32 PM, Andrea Debortoli <debortoland at gmail.com>
> wrote:
> > what about EUROS prices??
>
> IF, and this is an IF, it works as it did with the GTA01, the USD
> price is technically incorrect. When i paid, it charged my debit card
> for $309 worth of Taiwan dollars. I would imagine that your bank would
> be charged the amount of Euros needed to convert to $399 worth of
> taiwan dollars, if that makes sense.
>
> -Kevin
>
> > I hope that no 1:1 change will be applied...
> >
> > thanks a lot for the news!!
> >
> > Andrea
> >
> > 2008/4/11, steve <steve at openmoko.com>:
> >
> > >
> > >
> > >   I thought I would combine a couple posts today. First an update on
> PVT,
> > or
> > > production verification test. Phones are being sent to me from the
> first
> > PVT
> > > run. Michael Shiloh will be back in Silicon valley next Tuesday, so he
> and
> > I
> > > will test the samples and get them out to key partners. I want to
> check a
> > > couple things like using the Nokia batteries as spares and generic USB
> > > chargers before I send these samples out.
> > >
> > > Now, for the update on Products, and Pricing,
> > >
> > > 1. Products.
> > >
> > >   Orginally the FreeRunner ( GTA02) was planned to come out in two
> > packages.
> > > Basic and advanced, just like the Neo 1973. We killed that idea. It
> was a
> > > quick humane death. The problem was the GTA02 advanced unit would have
> > been
> > > $650 USD. After seeing the response to Neo 1973, a huge response, we
> > decided
> > > the best path was to lower the price, reward our early developers, and
> > > attract more developers.
> > >
> > > 2. Pricing
> > > We scrubbed the BOM ( bill of materials). We eliminated the Luxurious
> > bits.
> > > Optimized the box like it was code. The first thing we got rid of
> > > was the lunchbox. It was cool, but it was expensive and heavy.
> Eliminating
> > > that was a sizeable cost savings. ( think shipping weight).
> > >
> > > Next we pulled out the debug board and made it a separate product.  We
> > > priced it at $99 US. about 1 tenth what people would pay for similar
> > > capability.
> > >
> > > My goal was to get to a place where we could sell the FreeRunner at
> $399.
> > > USD.
> > >
> > > We did that.
> > >
> > > The FreeRunner will ship from Openmoko.com at $399. For early
> customers
> > > I'm looking at throwing in a few free things. More details later.
> > >
> > > The debug board will be available as a separate product for $99 USD.
> > >
> > > Many people wrote me mails asking if they could get a discount by
> buying
> > > more than one phone. Sometimes they were universities, sometimes a
> small
> > > business, sometimes a small group or club.
> > >
> > > For these people we created a 10Pack. instead of 399 per phone, we
> will
> > > charge 369 per phone.
> > >
> > >
> > > Over the next few days I will explain the next steps we go through and
> how
> > > the product will get distributed
> > >
> > >
> > > Steve
> > >
> > >
> > >
> > >
> > >
> > >
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> > >
> >
> >
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> >
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