FreeRunner Pricing and PVT update

James Olney james.olney at gmail.com
Fri Apr 11 20:30:50 CEST 2008


Thanks for the update, sounds good, but what about the UK? and Europe?

Many thanks,

james

On 11/04/2008, Ivo Anjo <knuckles at gmail.com> wrote:
> Thanks for the update, looking forward to having a neo of my own :)
>
> Ivo
>
>
> On Fri, Apr 11, 2008 at 6:50 PM, Kevin Dean <kevin at foreverdean.info> wrote:
>
> > On Fri, Apr 11, 2008 at 1:32 PM, Andrea Debortoli <debortoland at gmail.com>
> wrote:
> > > what about EUROS prices??
> >
> > IF, and this is an IF, it works as it did with the GTA01, the USD
> > price is technically incorrect. When i paid, it charged my debit card
> > for $309 worth of Taiwan dollars. I would imagine that your bank would
> > be charged the amount of Euros needed to convert to $399 worth of
> > taiwan dollars, if that makes sense.
> >
> > -Kevin
> >
> >
> >
> >
> > > I hope that no 1:1 change will be applied...
> > >
> > > thanks a lot for the news!!
> > >
> > > Andrea
> > >
> > > 2008/4/11, steve <steve at openmoko.com>:
> > >
> > > >
> > > >
> > > >   I thought I would combine a couple posts today. First an update on
> PVT,
> > > or
> > > > production verification test. Phones are being sent to me from the
> first
> > > PVT
> > > > run. Michael Shiloh will be back in Silicon valley next Tuesday, so he
> and
> > > I
> > > > will test the samples and get them out to key partners. I want to
> check a
> > > > couple things like using the Nokia batteries as spares and generic USB
> > > > chargers before I send these samples out.
> > > >
> > > > Now, for the update on Products, and Pricing,
> > > >
> > > > 1. Products.
> > > >
> > > >   Orginally the FreeRunner ( GTA02) was planned to come out in two
> > > packages.
> > > > Basic and advanced, just like the Neo 1973. We killed that idea. It
> was a
> > > > quick humane death. The problem was the GTA02 advanced unit would have
> > > been
> > > > $650 USD. After seeing the response to Neo 1973, a huge response, we
> > > decided
> > > > the best path was to lower the price, reward our early developers, and
> > > > attract more developers.
> > > >
> > > > 2. Pricing
> > > > We scrubbed the BOM ( bill of materials). We eliminated the Luxurious
> > > bits.
> > > > Optimized the box like it was code. The first thing we got rid of
> > > > was the lunchbox. It was cool, but it was expensive and heavy.
> Eliminating
> > > > that was a sizeable cost savings. ( think shipping weight).
> > > >
> > > > Next we pulled out the debug board and made it a separate product.  We
> > > > priced it at $99 US. about 1 tenth what people would pay for similar
> > > > capability.
> > > >
> > > > My goal was to get to a place where we could sell the FreeRunner at
> $399.
> > > > USD.
> > > >
> > > > We did that.
> > > >
> > > > The FreeRunner will ship from Openmoko.com at $399. For early
> customers
> > > > I'm looking at throwing in a few free things. More details later.
> > > >
> > > > The debug board will be available as a separate product for $99 USD.
> > > >
> > > > Many people wrote me mails asking if they could get a discount by
> buying
> > > > more than one phone. Sometimes they were universities, sometimes a
> small
> > > > business, sometimes a small group or club.
> > > >
> > > > For these people we created a 10Pack. instead of 399 per phone, we
> will
> > > > charge 369 per phone.
> > > >
> > > >
> > > > Over the next few days I will explain the next steps we go through and
> how
> > > > the product will get distributed
> > > >
> > > >
> > > > Steve
> > > >
> > > >
> > > >
> > > >
> > > >
> > > >
> > > > _______________________________________________
> > > > Openmoko community mailing list
> > > > community at lists.openmoko.org
> > > > http://lists.openmoko.org/mailman/listinfo/community
> > > >
> > >
> > >
> > > _______________________________________________
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> > >  community at lists.openmoko.org
> > >  http://lists.openmoko.org/mailman/listinfo/community
> > >
> > >
> >
> > _______________________________________________
> > Openmoko community mailing list
> > community at lists.openmoko.org
> > http://lists.openmoko.org/mailman/listinfo/community
> >
>
>
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>
>


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