FreeRunner Pricing and PVT update

Jens Fursund jens.fursund at gmail.com
Fri Apr 11 20:37:51 CEST 2008


Fantastic! Looking forward to it!

On Fri, Apr 11, 2008 at 8:30 PM, James Olney <james.olney at gmail.com> wrote:
> Thanks for the update, sounds good, but what about the UK? and Europe?
>
>  Many thanks,
>
>  james
>
>
>
>  On 11/04/2008, Ivo Anjo <knuckles at gmail.com> wrote:
>  > Thanks for the update, looking forward to having a neo of my own :)
>  >
>  > Ivo
>  >
>  >
>  > On Fri, Apr 11, 2008 at 6:50 PM, Kevin Dean <kevin at foreverdean.info> wrote:
>  >
>  > > On Fri, Apr 11, 2008 at 1:32 PM, Andrea Debortoli <debortoland at gmail.com>
>  > wrote:
>  > > > what about EUROS prices??
>  > >
>  > > IF, and this is an IF, it works as it did with the GTA01, the USD
>  > > price is technically incorrect. When i paid, it charged my debit card
>  > > for $309 worth of Taiwan dollars. I would imagine that your bank would
>  > > be charged the amount of Euros needed to convert to $399 worth of
>  > > taiwan dollars, if that makes sense.
>  > >
>  > > -Kevin
>  > >
>  > >
>  > >
>  > >
>  > > > I hope that no 1:1 change will be applied...
>  > > >
>  > > > thanks a lot for the news!!
>  > > >
>  > > > Andrea
>  > > >
>  > > > 2008/4/11, steve <steve at openmoko.com>:
>  > > >
>  > > > >
>  > > > >
>  > > > >   I thought I would combine a couple posts today. First an update on
>  > PVT,
>  > > > or
>  > > > > production verification test. Phones are being sent to me from the
>  > first
>  > > > PVT
>  > > > > run. Michael Shiloh will be back in Silicon valley next Tuesday, so he
>  > and
>  > > > I
>  > > > > will test the samples and get them out to key partners. I want to
>  > check a
>  > > > > couple things like using the Nokia batteries as spares and generic USB
>  > > > > chargers before I send these samples out.
>  > > > >
>  > > > > Now, for the update on Products, and Pricing,
>  > > > >
>  > > > > 1. Products.
>  > > > >
>  > > > >   Orginally the FreeRunner ( GTA02) was planned to come out in two
>  > > > packages.
>  > > > > Basic and advanced, just like the Neo 1973. We killed that idea. It
>  > was a
>  > > > > quick humane death. The problem was the GTA02 advanced unit would have
>  > > > been
>  > > > > $650 USD. After seeing the response to Neo 1973, a huge response, we
>  > > > decided
>  > > > > the best path was to lower the price, reward our early developers, and
>  > > > > attract more developers.
>  > > > >
>  > > > > 2. Pricing
>  > > > > We scrubbed the BOM ( bill of materials). We eliminated the Luxurious
>  > > > bits.
>  > > > > Optimized the box like it was code. The first thing we got rid of
>  > > > > was the lunchbox. It was cool, but it was expensive and heavy.
>  > Eliminating
>  > > > > that was a sizeable cost savings. ( think shipping weight).
>  > > > >
>  > > > > Next we pulled out the debug board and made it a separate product.  We
>  > > > > priced it at $99 US. about 1 tenth what people would pay for similar
>  > > > > capability.
>  > > > >
>  > > > > My goal was to get to a place where we could sell the FreeRunner at
>  > $399.
>  > > > > USD.
>  > > > >
>  > > > > We did that.
>  > > > >
>  > > > > The FreeRunner will ship from Openmoko.com at $399. For early
>  > customers
>  > > > > I'm looking at throwing in a few free things. More details later.
>  > > > >
>  > > > > The debug board will be available as a separate product for $99 USD.
>  > > > >
>  > > > > Many people wrote me mails asking if they could get a discount by
>  > buying
>  > > > > more than one phone. Sometimes they were universities, sometimes a
>  > small
>  > > > > business, sometimes a small group or club.
>  > > > >
>  > > > > For these people we created a 10Pack. instead of 399 per phone, we
>  > will
>  > > > > charge 369 per phone.
>  > > > >
>  > > > >
>  > > > > Over the next few days I will explain the next steps we go through and
>  > how
>  > > > > the product will get distributed
>  > > > >
>  > > > >
>  > > > > Steve
>  > > > >
>  > > > >
>  > > > >
>  > > > >
>  > > > >
>  > > > >
>  > > > > _______________________________________________
>  > > > > Openmoko community mailing list
>  > > > > community at lists.openmoko.org
>  > > > > http://lists.openmoko.org/mailman/listinfo/community
>  > > > >
>  > > >
>  > > >
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>  > > >
>  > >
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>  >
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>  --
>  _______________________________________________
>  Tel:  00447809457487
>  Email:  james.olney at gmail.com
>  www:  http://www.happyjames.co.uk
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