Buying the lunchbox

steve steve at
Sun Apr 13 19:21:10 CEST 2008

Can you buy the actual lunchbox separately from us?

No. My approach is this. If Openmoko buys a lunchbox and sells it to you,
then we have to make
A profit and charge you shipping and by the end of the day, the customer is
NOT served very well.

It's better to enable the customer to get the same thing for less by buying
it direct!

In short, it's cheaper for you to buy from people direct, than it is for me
to buy from them and sell to you.

Another way to look at it. Openmoko is going to focus on the areas where we
add VALUE. Buying the lunchbox from
Company A, and reselling it to you, is of marginal value. 

Plus one lunchbox doesn't fit ALL. If you want or need a secure carrying
case, then go to the guys
Who are expert in that and you will end up with a better deal all around.
The exact case you need.
A cheaper price, and openmoko can focus on open source hardware and



-----Original Message-----
From: community-bounces at
[mailto:community-bounces at] On Behalf Of ramsesoriginal
Sent: Saturday, April 12, 2008 6:13 AM
To: List for Openmoko community discussion
Subject: Re: FreeRunner Pricing and PVT update

Thats great news!
Just a quick question: will it be possible to buy the lunchbox as an own

On Sat, Apr 12, 2008 at 1:51 PM, Shawn <shelbydz87 at> wrote:
> Thanks Steve for the update. I have my money all saved up and ready!
> . . .Shawn
> ----- Original Message ----
> From: steve <steve at>
> To: List for Openmoko community discussion 
> <community at>
> Sent: Friday, April 11, 2008 10:50:40 AM
> Subject: FreeRunner Pricing and PVT update
>  I thought I would combine a couple posts today. First an update on 
> PVT, or production verification test. Phones are being sent to me from 
> the first PVT run. Michael Shiloh will be back in Silicon valley next 
> Tuesday, so he and I will test the samples and get them out to key 
> partners. I want to check a couple things like using the Nokia 
> batteries as spares and generic USB chargers before I send these samples
> Now, for the update on Products, and Pricing,
> 1. Products.
>  Orginally the FreeRunner ( GTA02) was planned to come out in two
> Basic and advanced, just like the Neo 1973. We killed that idea. It 
> was a quick humane death. The problem was the GTA02 advanced unit 
> would have been $650 USD. After seeing the response to Neo 1973, a 
> huge response, we decided the best path was to lower the price, reward 
> our early developers, and attract more developers.
> 2. Pricing
> We scrubbed the BOM ( bill of materials). We eliminated the Luxurious
> Optimized the box like it was code. The first thing we got rid of was 
> the lunchbox. It was cool, but it was expensive and heavy. Eliminating 
> that was a sizeable cost savings. ( think shipping weight).
> Next we pulled out the debug board and made it a separate product.  We 
> priced it at $99 US. about 1 tenth what people would pay for similar 
> capability.
> My goal was to get to a place where we could sell the FreeRunner at $399.
> USD.
> We did that.
> The FreeRunner will ship from at $399. For early 
> customers I'm looking at throwing in a few free things. More details
> The debug board will be available as a separate product for $99 USD.
> Many people wrote me mails asking if they could get a discount by 
> buying more than one phone. Sometimes they were universities, 
> sometimes a small business, sometimes a small group or club.
> For these people we created a 10Pack. instead of 399 per phone, we 
> will charge 369 per phone.
> Over the next few days I will explain the next steps we go through and 
> how the product will get distributed
> Steve
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