Target Market (was: Re: Charger?)
Dr. H. Nikolaus Schaller
hns at computer.org
Tue Apr 15 08:44:20 CEST 2008
Am 14.04.2008 um 22:08 schrieb Marcus Bauer:
> On Mon, 2008-04-14 at 20:06 +0200, Dr. H. Nikolaus Schaller wrote:
>> I have made the same observations when showing the Neo. An additional
>> feedback came from a former key account manager who had sold millions
>> of phones to Vodafone and other MNOs: it is impossible to sell this
>> industrial design to any mobile network operator because they are
>> fashion and not technology driven.
> My personal view is looking at the Neo as a Linux computer and not
> as a phone - this opens a completely different perspective: as such
> Neo is an absolutely unique device. There is only one similar device
> which is the N810 but it lacks the GSM modem.
> It is a Linux computer that simply fits into your pocket.
Yes, it is a Linux computer that fits into our pockets.
But who cares? Only our small community of Linux geeks. But there
is no *mass market* for that.
The mass market is not interested in
a) computer in the pocket
b) what is inside a device (Linux or something else)
* look great
* be easy to use
* simply work
* cheap is better
The iPhone is not marketed as a Computer. It is marketed as the
Internet, Music player and Communicator. So, it is an Entertainment
Everyone wants to get entertainment. Therefore it has positive appeal
for the masses.
Our community is IMHO a small community for which Linux and freedom of
development is the most attractive entertainment.
Therefore, I conclude that the Neo will remain a niche product unless
more consumer oriented (as the original post indicated) - or someone
the masses clear that they need a Linux computer in their pocket.
An old rule says: people buy what they think they want, not what you
think they need.
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