Community update: Regarding Neo FreeRunner pre-orders

Duvelle Jones duvelle.jones at
Tue Feb 26 04:22:03 CET 2008

I am a little curious to the channels that you do have access to. Being
in canada, I am also curious as to if you plan to distribute the
FreeRunner in Canada.
On Mon, 2008-02-25 at 10:56 -0800, Michael Shiloh wrote:
> Hello,
> A number of times you have asked about pre-orders. Here is the official 
> word from our VP of Marketing:
> Over the next couple of months you will see the following 3 announcements:
> 1. When the production hardware is solid and signed off, we will 
> announce pricing and availability. That is, we will announce the 
> expected price and the expected date on which the web store will open.
> 2. When the first production run is complete, we will announce that.
> 3. When the phones reach the distribution centers in Europe and USA, we 
> will open the web store and begin taking orders.
> We are actively looking at pre-orders, but as discussed in the past 
> there are a number of very difficult complications in taking pre-orders. 
> We think the best solution is to build 10 times as many phones as we did 
> the last time, so that pre-orders will not be necessary.
> As many of you know, ramping up a factory for production is not 
> instantaneous. We plan to do a number of pre-production runs to iron out 
> manufacturing issues and to assure high yield. These pre-production runs 
> will occur before the official production run, so that when we make 
> announcements 2 and 3 above we will be highly confident in our ability 
> to manufacture and deliver a very large number of handsets.
> Regards,
> Michael

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