Community update: Regarding Neo FreeRunner pre-orders

Michael Shiloh michael at
Tue Feb 26 22:45:38 CET 2008

Hi Duvelle,

We should shortly have a list of worldwide distributors on our website, 
along with instructions for how to apply to become one.


Duvelle Jones wrote:
> I am a little curious to the channels that you do have access to. Being
> in canada, I am also curious as to if you plan to distribute the
> FreeRunner in Canada.
> On Mon, 2008-02-25 at 10:56 -0800, Michael Shiloh wrote:
>> Hello,
>> A number of times you have asked about pre-orders. Here is the official 
>> word from our VP of Marketing:
>> Over the next couple of months you will see the following 3 announcements:
>> 1. When the production hardware is solid and signed off, we will 
>> announce pricing and availability. That is, we will announce the 
>> expected price and the expected date on which the web store will open.
>> 2. When the first production run is complete, we will announce that.
>> 3. When the phones reach the distribution centers in Europe and USA, we 
>> will open the web store and begin taking orders.
>> We are actively looking at pre-orders, but as discussed in the past 
>> there are a number of very difficult complications in taking pre-orders. 
>> We think the best solution is to build 10 times as many phones as we did 
>> the last time, so that pre-orders will not be necessary.
>> As many of you know, ramping up a factory for production is not 
>> instantaneous. We plan to do a number of pre-production runs to iron out 
>> manufacturing issues and to assure high yield. These pre-production runs 
>> will occur before the official production run, so that when we make 
>> announcements 2 and 3 above we will be highly confident in our ability 
>> to manufacture and deliver a very large number of handsets.
>> Regards,
>> Michael
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