United Built Homes, Real Estate Leads 101: Back to the Basics Pt. 2

Brandon Kruse admteamkruz at gmail.com
Fri Jan 4 14:10:12 CET 2008

/me checks the from address

Wait, this is not my real estate list...

Would you really inquire email from an email username candyshop? :/

Brandon Kruse (bkruse)

On Jan 4, 2008, at 5:10 AM, "Super Star" <candyshop999 at gmail.com> wrote:

> United Built Homes, Real Estate Leads 101: Back to the Basics Pt. 2
> In our last Real Estate Leads 101 course, we went over the basics of  
> real estate leads: what they are, and why they're the lifeblood of  
> real estate. Now it is time to go over what an agent should be doing  
> constantly with their real estate leads or every time they get a  
> lead. In other words, let's go over a basic follow up system and  
> what your real estate leads expect. (Visit  for more information on  
> leads.)
> As mentioned in the previous article, real estate leads are clients  
> in training ? and they are a client till they buy or die ? in other  
> works, until they are contracted with another agent, they are your  
> client. Every lead should be treated with the same attention and  
> respect an agent would provide to their top clients. Sometimes it  
> can take months and years to contract your real estate leads,  
> sometimes it takes a week. The most successful agents start each of  
> their real estate leads with the belief that it is the beginning of  
> a long-term relationship.
> It is important to follow up IMMEDIATELY when you receive real  
> estate leads, whether it's from your website, through a lead  
> generation company, or contact form from an open house somebody  
> filled out. Start contacting them right away. Real estate leads will  
> take notice of how responsive an agent it even before they commit to  
> anything. If an agent can impress a lead with their commitment, they  
> may have just turned them into a client.
> The United States has long been in an ?instant gratification? state  
> of mind, an the prevalence and advances of the Internet have only  
> increased that mind set. The majority of people who wind up buying  
> or selling a home go online to begin the real estate process. They  
> expect immediate response to their inquiries ? in other words,  
> instant gratification. These are real estate leads just WAITING to  
> be farmed!
> Disturbingly, the California Association of Realtors conducted their  
> annual study of Internet buyers and sellers and found that 48% of  
> Internet real estate leads are being ignored. Nearly HALF of all  
> real estate leads submitted online are ignored by real estate  
> agents! It is possible that many are considered ?bogus? by the  
> agents who receive them and are scrapped. It's also likely that many  
> agents who have been in the business for decades just aren't willing  
> to learn the technology needed to be a power head in the real estate  
> game in 2007. Your cell phone, PDA, email and Internet are the basic  
> marketing tools of today.
> Real estate leads expect immediate response from the Internet, and  
> it's up to you to provide it and be available to them. The best case  
> scenario of follow-up when real estate leads are received: the agent  
> is driving to the lead's house while using their cellphone to call  
> for an appointment as your assistant at the office is e-mailing the  
> lead your contact info and working on a letter of interest for their  
> business.
> Of course that scenario isn't always possible, but you should always  
> be doing as much as you can to get a hold of your real estate leads  
> the first day you receive them. The ultimate goal is to get an  
> appointment. The more time that elapses, the less likely you are to  
> secure the lead. Maybe another agent contacts them, maybe they  
> change their mind about listing, maybe they decide to go with their  
> brother in law as an agent. Whatever the case may be, if you are the  
> first agent to reach the real estate leads, your chances of  
> converting them to clients just skyrocketed!
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