United Built Homes, Real Estate Leads 101: Back to the Basics Pt. 2
Brandon Kruse
admteamkruz at gmail.com
Fri Jan 4 14:10:12 CET 2008
/me checks the from address
Wait, this is not my real estate list...
Would you really inquire email from an email username candyshop? :/
--------------------------------
Brandon Kruse (bkruse)
On Jan 4, 2008, at 5:10 AM, "Super Star" <candyshop999 at gmail.com> wrote:
> United Built Homes, Real Estate Leads 101: Back to the Basics Pt. 2
>
> In our last Real Estate Leads 101 course, we went over the basics of
> real estate leads: what they are, and why they're the lifeblood of
> real estate. Now it is time to go over what an agent should be doing
> constantly with their real estate leads or every time they get a
> lead. In other words, let's go over a basic follow up system and
> what your real estate leads expect. (Visit for more information on
> leads.)
> As mentioned in the previous article, real estate leads are clients
> in training ? and they are a client till they buy or die ? in other
> works, until they are contracted with another agent, they are your
> client. Every lead should be treated with the same attention and
> respect an agent would provide to their top clients. Sometimes it
> can take months and years to contract your real estate leads,
> sometimes it takes a week. The most successful agents start each of
> their real estate leads with the belief that it is the beginning of
> a long-term relationship.
>
> It is important to follow up IMMEDIATELY when you receive real
> estate leads, whether it's from your website, through a lead
> generation company, or contact form from an open house somebody
> filled out. Start contacting them right away. Real estate leads will
> take notice of how responsive an agent it even before they commit to
> anything. If an agent can impress a lead with their commitment, they
> may have just turned them into a client.
>
> The United States has long been in an ?instant gratification? state
> of mind, an the prevalence and advances of the Internet have only
> increased that mind set. The majority of people who wind up buying
> or selling a home go online to begin the real estate process. They
> expect immediate response to their inquiries ? in other words,
> instant gratification. These are real estate leads just WAITING to
> be farmed!
>
> Disturbingly, the California Association of Realtors conducted their
> annual study of Internet buyers and sellers and found that 48% of
> Internet real estate leads are being ignored. Nearly HALF of all
> real estate leads submitted online are ignored by real estate
> agents! It is possible that many are considered ?bogus? by the
> agents who receive them and are scrapped. It's also likely that many
> agents who have been in the business for decades just aren't willing
> to learn the technology needed to be a power head in the real estate
> game in 2007. Your cell phone, PDA, email and Internet are the basic
> marketing tools of today.
>
> Real estate leads expect immediate response from the Internet, and
> it's up to you to provide it and be available to them. The best case
> scenario of follow-up when real estate leads are received: the agent
> is driving to the lead's house while using their cellphone to call
> for an appointment as your assistant at the office is e-mailing the
> lead your contact info and working on a letter of interest for their
> business.
>
> Of course that scenario isn't always possible, but you should always
> be doing as much as you can to get a hold of your real estate leads
> the first day you receive them. The ultimate goal is to get an
> appointment. The more time that elapses, the less likely you are to
> secure the lead. Maybe another agent contacts them, maybe they
> change their mind about listing, maybe they decide to go with their
> brother in law as an agent. Whatever the case may be, if you are the
> first agent to reach the real estate leads, your chances of
> converting them to clients just skyrocketed!
>
>
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