[Marketing] Ideas / Plan

Fernando fernando at cmartins.nl
Fri Dec 30 14:43:12 CET 2011


I have a GTA02 which I am using only for NeronGPS. I need a mobile for a
few calls and SMS a month. Some months ago it did not receive an SMS and
I have no idea why. I bought a 20€ Samsung phone, put the chip in, and
got the SMS.

So, why should I be "excited" to buy a GTA04 for the price tag of a full
android? I don't even know if I will be able to reliably receive the
occasional SMS?

Just a question, no ranting.

BTW, I don't think it makes much sense to invest in marketing without a
full product. It seems a too expensive proposition for a small market of
GTA02 and without high confidence of still getting a reliable phone.


On Dec 30, 2011 06:39 "Alishams Hassam" <alishams.hassam at gmail.com>

> Hello All,
> Firstly note that I am not a marketing expert by any means. I only
> wish to throw ideas out there and implement what I have time for. If
> there are any marketing experts on the list (heck, if you're even just
> interested), please speak up! The only experience you really need is
> the ability to write in your native language. I'm only familiar with
> English sources but anything will work. Let's coordinate efforts on
> the wiki, I'm sure Openmoko won't mind us piggybacking off their wiki
> ;p <http://wiki.openmoko.org/wiki/Marketing_GTA04>
> Things to mention:
> 1. The GTA04 *requires* an FR / NEO1974.
> This should serve as a request to get people who have these collecting
> dust, selling them online. Maybe this should be made more explicit?
> 2. The GTA04 has vastly improved on every area of the FR.
> 3. The GTA04 is made in a proper factory in the EU, and of quality
> parts, in small runs - hence the price tag.
> This will appeal to those of us who want things done right, not cheap.
> 4. Though there are non-free chunks, harm has been reduced as much as
> possible.
> Talking about how the wifi firmware has been isolated so it cannot
> interfere with the O/S is a great example.
> Areas to Attack:
> 1. Online and print magazines, news websites:
> We need to get the word out about the GTA04. I find myself agreeing
> with the claim that he GTA04 isn't well known about. This appeared on
> Slashdot early this month
> <http://mobile.slashdot.org/story/11/12/01/1910213/openmokos-freerunne
> r-rises-from-the-ashes> No mention of a pre-order. There was an
> article in late July on the Salon blog:
> http://blog.slyon.de/2011/07/26/openmoko-gta04-is-getting-reality/
> <http://blog.slyon.de/2011/07/26/openmoko-gta04-is-getting-reality/%20
> >Phornix <http://www.phoronix.com/> also did an article
> ><http://www.phoronix.com/scan.php?page=news_item&px=MTAzNDE> on
> >Openmoko just a few days ago, but only one line about the GTA04 :<
> >People are not excited, so let's make some noise! There are many
> >other tech news sites out there. Ars Technica
> ><http://arstechnica.com/>comes to mind, Lifehacker
> ><http://lifehacker.com/> and Make <http://makezine.com/> would get a
> >kick out of the board switching procedure, Wired is an older popular
> >magazine, Phoronix <http://www.phoronix.com/> I'm sure will do one
> >focused on the GTA04 and 2600 <http://www.2600.com/>for the geeks who
> >like print (someone please write a cool article for those guys - I
> >promise you they'll publish it)! Jeez, I almost forgot to mention
> ><http://lwn.net/>
> Traditionally a press release is sent out. I've never written one
> before and don't particularly want to start with this. Is there anyone
> who has written one before?
> 2. Mailing lists of FOSS projects:
> This area cannot be done with a press release blast. Well it can, but
> I don't think the subscribers will appreciate spam. Ideally each of us
> can write a post about the GTA04 on any other FOSS lists we are on.
> I'll get the ball rolling with a post to the Debian user list soon.The
> other big relevant list to hit is the LXDE related mailing lists:
> lxde-list <<lxde-list at lists.sourceforge.net>>, lubuntu-desktop
> <<lubuntu-desktop at lists.launchpad.net>> Plasma active could be another
> one, assuming it runs on the hardware, as with gnome-shell
> <gnome-shell-list at gnome.org>
> Let's get a list of mailings lists going on a wiki page.
> 3. Free Geeks
> Free Geek's are organizations dedicated to ethical recycling. They are
> all independently run so let's gather a list of each one's main
> mailing list and start a discussion. Starting points include how
> replacing a board is much more ecological than full new cell phone.
> The challenges with such an approach, and perhaps how FOSS helps to
> ensure old devices see much more support than their counterparts. I'll
> be updating the wiki with some adresses as I collect them. For now,
> Free Geek Vancouver: <fg-general at lists.freegeekvancouver.org>
> 4. Hack Spaces
> Hackers love linux and tinkering! We can organize with Hack Spaces to
> help less hardware oriented users like myself with
> supervision/teaching of the board swap. I'll also be adding them to
> the wiki, please help collect addresses if you're too shy to post.
> Vancouver Hack Space: <vhs-general at lists.hackspace.ca>
> 5. LUGS
> Linux User Groups are *not* dead. They're less active than they used
> to be, however at Linux Con North America, the president of the CLUG
> (Calgary LUG), gave a speech and is trying to reinvigorate things.
> This is usually full of people who have disposable income and love to
> have cool geeky things. The VanLUG address <vanlug at robomod.net>
> 6. Kickstarter / similar services
> Perhaps funding for a case for the phones can come form these?
> Phew, that's all I can think of for now. I'll be
> updating<http://wiki.openmoko.org/wiki/Marketing_GTA04> as time
> permits. Please reply to the thread, submit ideas, constructive
> criticism, or just show you're listening!
> <http://wiki.openmoko.org/wiki/Marketing_GTA04>
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