[Community] OpenPhoenux Logo contest - Phase 2 (voting)

francesco.devita at mailoo.org francesco.devita at mailoo.org
Mon Jan 14 21:28:17 CET 2013

I sent my logo proposal and I would like to explain the work.
It is the #10 but please take a look at
- http://www.openphoenux.org/logo/openphoenux10b.png
- http://www.openphoenux.org/logo/openphoenux10c.png
because the SVG doesn't render correctly in the browser.

What it represents?
It is a stylized GTA04 board, there are four connectors over it and a
smartphone cover underneath it.

Why I chosen this subject?
In choosing the subject I thought about the message to transmit.

What are we talking about? Is it hardware, software, both? Strictly
speaking the GTA04 is a hardware, and I found some key words to work
with: open versatile hackable portable device.
The GTA04, as we know, is not only a board for a phone, it can be used
for a lot of things.
Also, I thought about the perception people have/should have of the
project. Should the logo communicate a link with the old openmoko
project? I thought no, because IMHO out there the mass knows little about
openmoko and maybe only the negative stuff: ugly design, too
expensive, nerd-friendly... So avoid the prejudice and use something
To sum it up, instead to stylize the shape of a Neo Freerunner, I
preferred to be generic.

Finally I avoided the figure of the phoenix. Look out there, there are
an insane number of bird logos, it's not original. In a flock of birds
how can we recognize our own? Simple, do not use a bird.
I don't know in other languages, but in italian these last sentences
could be a hilarious joke, I hope you don't mind (:
A bird logo also doesn't get to the point IMHO. Is it a phone? An OS? A
game console?
The GTA04 is a hardware open to everyone and to everything. So I
tried to represent a hackable hardware.

How I did it?
I tried to follow the KISS (keep it simple, stupid) principle. My logo
proposal I think is indeed simple. And it has its advantages: it is
good in black and white, it is easy to add colors to it, it is easy
to use in different sizes without loosing the general appearance. It
can be used in almost every condition.

Hope you like it and as always criticisms are welcome.


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