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<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>You need to think about the average everyday human being
here. If you’ve ever worked help desk you might have a general
understanding of how very little your average person knows about
computers. Hell even most of the IT people I’ve worked with had
little to no idea what Linux is all about. So when advertising to
the mass market, saying that it’s based on GNU/Linux means absolutely
nothing to these people. The more complicated it sounds to them, the less
likely they are to buy it.<o:p></o:p></span></p>
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color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>One of the most alluring things about the iPhone is that you can
give it to ANYBODY and within minutes they will be able to use just about every
feature of the phone, even if there aren’t all that many. If this
phone is going to make it in the real world then it needs to be useable and
enjoyable to use, by everyone from Linus Torvalds himself, to Joe Bloe the
milkman that never owned a cell phone before in his life and it needs to
marketed the same way. Just about everyone in the open source community
already knows about OpenMoko and what it’s capable of, next step is
letting the rest of the world know.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Richard<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
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<p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span
style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>
community-bounces@lists.openmoko.org
[mailto:community-bounces@lists.openmoko.org] <b>On Behalf Of </b>Jae Stutzman<br>
<b>Sent:</b> Sunday, July 15, 2007 4:55 PM<br>
<b>To:</b> community<br>
<b>Subject:</b> Re: Again: Advertising thoughts<o:p></o:p></span></p>
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Just one thing: the general public doesn't even know the word
"Linux". <o:p></o:p></p>
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<br>
I don't really agree with the stance that Linux is a bad word here and I don't
think that it is bad to associate with "Linux". Microsoft has been
pushing Windows Mobile for years to try to leverage their so-called easy to use
OS as compared with Palm. Not that Linux is the all powerful word to use to get
people on board either. But to say that openmoko is built on Linux (or GNU/Linux
for the truly hardcore) is generally a positive thing because Linux is the
embodiment of open and free in the current computing world. The thing that must
be stressed is that the phone is open, not closed, both in speech and in beer. <br>
<br>
One more thing. I'd agree that people watching TV commercials may not know what
Linux is (except for those IBM ads a few years ago). But youtube ads...come on,
most have at least heard about that non-Microsoft thing! <o:p></o:p></p>
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<p class=MsoNormal><br>
Jae<o:p></o:p></p>
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