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<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>The average person doesn’t care about open source though.
They don’t care if their web browser was written and closed by M$ or if it was
written by a 17yr old pimple faced high schooler that wanted to free the
internet. As long as they can look at MySpace and YouTube they’re perfectly
content.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>As far as educating the public about the beauties of Linux, I’m
all for it. However marketing is not the place to be doing that.
The idea with marketing is to make the product wanted by showing people why
they need the product. Sell the product first, then educate the public
about it.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>As far as the average consumer not being an idiot, I’m sorry to
say but that’s just plain false. Like I said, if you’ve ever worked IT
helpdesk before you’ll understand, if you haven’t find a friend that has and
ask him what his take is on the average computer user. I’ve been working
my way through college working various helpdesk jobs and every one of them is
exactly the same. I wish this wasn’t the case but without 85% of the
world being almost completely computer illiterate I would probably be out of
the job and flipping burgers to get my engineering degree.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
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<p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span
style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>
community-bounces@lists.openmoko.org
[mailto:community-bounces@lists.openmoko.org] <b>On Behalf Of </b>Jae Stutzman<br>
<b>Sent:</b> Sunday, July 15, 2007 5:40 PM<br>
<b>To:</b> community@lists.openmoko.org<br>
<b>Subject:</b> Re: Again: Advertising thoughts<o:p></o:p></span></p>
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<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal>On 7/15/07, <b>Richard Reichenbacher</b> <<a
href="mailto:richard5@email.arizona.edu">richard5@email.arizona.edu</a>>
wrote:<o:p></o:p></p>
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<p><span style='font-size:11.0pt;color:#1F497D'>You need to think about the
average everyday human being here. If you've ever worked help desk you
might have a general understanding of how very little your average person knows
about computers. Hell even most of the IT people I've worked with had
little to no idea what Linux is all about. So when advertising to
the mass market, saying that it's based on GNU/Linux means absolutely nothing
to these people. The more complicated it sounds to them, the less likely
they are to buy it.</span><o:p></o:p></p>
<p><span style='font-size:11.0pt;color:#1F497D'> </span><o:p></o:p></p>
<p><span style='font-size:11.0pt;color:#1F497D'>One of the most alluring things
about the iPhone is that you can give it to ANYBODY and within minutes they
will be able to use just about every feature of the phone, even if there aren't
all that many. If this phone is going to make it in the real world then
it needs to be useable and enjoyable to use, by everyone from Linus Torvalds
himself, to Joe Bloe the milkman that never owned a cell phone before in his
life and it needs to marketed the same way. Just about everyone in the
open source community already knows about OpenMoko and what it's capable of,
next step is letting the rest of the world know.</span><o:p></o:p></p>
<p><span style='font-size:11.0pt;color:#1F497D'> </span><o:p></o:p></p>
<p><span style='font-size:11.0pt;color:#1F497D'>Richard</span><o:p></o:p></p>
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<p class=MsoNormal style='margin-bottom:12.0pt'><br>
I agree that it needs to be usable, of course. But part of the issue is that
there needs to be some consumer education as well. The openmoko project can be
an ambassador of the FOSS world to Joe consumer. If the argument is that the
average person doesn't know what Linux is, then openmoko can demonstrated it.
What is the point of all this anyways: promoting freedom. The consumer isn't an
idiot, although MS would want us all to believe it. If you don't like Linux use
"Powered by FOSS". But don't believe the FUD. <br>
<br>
If we don't get the message out, we are doing all of ourselves a disservice in
the long run.<br>
<br>
Jae<o:p></o:p></p>
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