That is absolutely true! No amount of marketing to non-techies will help until we have a solid software stack which includes UI responsiveness and a tested user interface. The idea is not to start a ad campaign immediately -- the idea is to be ready when the time for advertising comes!
<br><br>Speaking of which, does anybody from FIC's marketing division read this list? If not, perhaps we could invite somebody?<br><br><div><span class="gmail_quote">On 7/16/07, <b class="gmail_sendername">Giles Jones
</b> <<a href="mailto:giles.jones@zen.co.uk">giles.jones@zen.co.uk</a>> wrote:</span><blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;"><br>
On 16 Jul 2007, at 19:49, Ryan Prior wrote:<br><br>> I like the tagline "Your phone, your way." The idea is that we are<br>> putting the consumer in control - this line may mean different<br>> things to a techie and non-techie, but that's okay - it ties in
<br>> with the spirit of freedom.<br>><br><br>Maybe, but then I think all the marketing is academic without the<br>software being there and working. Good planing is needed in the<br>development stage as well as at the point where you sell the product :)
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