<br><br><div><span class="gmail_quote">On 16/07/07, <b class="gmail_sendername">Ian Darwin</b> <<a href="mailto:ian@darwinsys.com">ian@darwinsys.com</a>> wrote:</span><blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;">
<br>> I completely agree. My idea is to make two advertisment campains: one on<br>> "maisntream media": maybe tv, maybe radio, flyre, poster, newspapers,<br>> wathever. This ads would be something like: "The free phone, OpenMoko.
<br>> The only one with ...." "The OpenMoko: now with builtin navigator" and<br>> so on. Don't even THINK of using "based on Linux Kernel 2.6.xx" or "With<br>> powerful ssh acess"
<br><br>Calling it "the free(d) phone" to consumers (as opposed to developers)<br>is going to engender an enormous amount of confusion and ill-will.<br><br>Why? Because (at least in North America) the major carriers have spent
<br>years, and billions of dollars, totally subverting the meaning of the<br>phrase "free phone" to mean "we give you the cheapest phone we can find<br>and don't charge you for this piece of junk when you lock into a two- or
<br>three-year plan at some exorbitant rate that obviously includes the cost<br>of the phone amortized."<br><br>Seriously, ask consumers what a "free phone" means. at least 11 out of<br>10 will give you the definition above, at least the parts they understand.
<br><br>A consumer ad campaign is NOT the place to push the "free as in beer vs<br>free as in speech" argument. The phrase "free phone" already means the<br>opposite of what we want it to mean. It's done, finished, over. Move on.
<br><br>Call it something else in the consumer market. The Flexible Phone. The<br>Does-what-you-want-not-what the big corporations want. I don't know.</blockquote><div><br><br>The "you're in control-phone"? :P
<br><br>Anyway, it would be weird calling it *the* free phone anyway, as I assume the Neo won't be the only OpenMoko-powered phone.<br></div></div><br>-- <br>Vincent