On 7/23/07, <b class="gmail_sendername">Giles Jones</b> <<a href="mailto:giles.jones@zen.co.uk">giles.jones@zen.co.uk</a>> wrote:<div><span class="gmail_quote"></span><blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;">
<br>It's unrealistic to think this phone can get huge market<br>share. Simply because you won't have the major operators selling them<br>on contract. Until operators are pushing them and people know what the brand means
</blockquote><blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;">(ie, reputation) it's going to be a phone for people in the know. </blockquote>
<div><br>If done right, it just might grab a good chunk of the market without needing telcos. If anything, Apple has shown that people are willing to drop $500 - $600 on a phone they can fall in love with. In the US at least. It may not be so with the rest of the world but that remains to be seen.
<br><br>Following Apple's "revolution" of the phone industry, the Neo has the perfect opportunity to grab that group of people who would have bought iPhone v1.0 if it wasn't tied to AT&T or the US. Add to that business users, linux users, geeks the world over and all around gadget freaks and we may be talking a sizable market.
<br> <br></div><div>FIC is a solid brand name. It may not be tied to the phone industry, but neither was Apple and look just how much that affected its market share. The key is advertising, advertising, advertising. Viral, persistent, in-your-face advertising. Something simple, persistent, but not obnoxious. Get Steven Colbert, Conan O'Brien, Ellen Degeneres, Opera (yah THAT Opera) and other figureheads in the US and other countries talking about it and this phone will really go places.
<br><br>Ok, I'm dreaming really big here, but this phone has so much potential it's not even funny. With all the enthusiasm on this list, I can't be the only one.<br></div></div>