what about EUROS prices??<br>I hope that no 1:1 change will be applied...<br><br>thanks a lot for the news!!<br><br>Andrea<br><br><div><span class="gmail_quote">2008/4/11, steve <<a href="mailto:steve@openmoko.com">steve@openmoko.com</a>>:</span><blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;">
<br> <br> I thought I would combine a couple posts today. First an update on PVT, or<br> production verification test. Phones are being sent to me from the first PVT<br> run. Michael Shiloh will be back in Silicon valley next Tuesday, so he and I<br>
will test the samples and get them out to key partners. I want to check a<br> couple things like using the Nokia batteries as spares and generic USB<br> chargers before I send these samples out.<br> <br> Now, for the update on Products, and Pricing,<br>
<br> 1. Products.<br> <br> Orginally the FreeRunner ( GTA02) was planned to come out in two packages.<br> Basic and advanced, just like the Neo 1973. We killed that idea. It was a<br> quick humane death. The problem was the GTA02 advanced unit would have been<br>
$650 USD. After seeing the response to Neo 1973, a huge response, we decided<br> the best path was to lower the price, reward our early developers, and<br> attract more developers.<br> <br> 2. Pricing<br> We scrubbed the BOM ( bill of materials). We eliminated the Luxurious bits.<br>
Optimized the box like it was code. The first thing we got rid of<br> was the lunchbox. It was cool, but it was expensive and heavy. Eliminating<br> that was a sizeable cost savings. ( think shipping weight).<br> <br> Next we pulled out the debug board and made it a separate product. We<br>
priced it at $99 US. about 1 tenth what people would pay for similar<br> capability.<br> <br> My goal was to get to a place where we could sell the FreeRunner at $399.<br> USD.<br> <br> We did that.<br> <br> The FreeRunner will ship from Openmoko.com at $399. For early customers<br>
I'm looking at throwing in a few free things. More details later.<br> <br> The debug board will be available as a separate product for $99 USD.<br> <br> Many people wrote me mails asking if they could get a discount by buying<br>
more than one phone. Sometimes they were universities, sometimes a small<br> business, sometimes a small group or club.<br> <br> For these people we created a 10Pack. instead of 399 per phone, we will<br> charge 369 per phone.<br>
<br> <br> Over the next few days I will explain the next steps we go through and how<br> the product will get distributed<br> <br> <br> Steve<br> <br> <br> <br> <br> <br> <br> _______________________________________________<br>
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