Liberty League International, Ten Tried And Tested Viral Marketing Campaigns<br><p>Believe it or not, viral marketing did not originate from the web.
Named after microscopic organisms that reproduce at a very fast rate,
viral marketing traces its beginnings from offline marketing. More
popularly called as word-of-mouth advertising, this method has been one
of the most powerful yet cost-efficient ways of promoting a business.</p><p>Viral
marketing involves the exponential spread of a business message. After
an initial distribution, the business message can potentially reach
many people in a short span of time.</p><p>As an example, if you
deliver your business message to ten people and give them enough
incentive to pass it on to ten more people in their respective network,
you'll immediately have garnered the attention of a thousand potential
customers. But it doesn't stop there, because the new tiers could
spread the word to even more individuals, and this same cycle would go
on and on while you concentrate on other matters of your business.</p><p>Studies
show on the average that a person has 12 people in his network. This
statistic can be deceiving. Ten persons can have 2 people in their
respective network, while one person can have 140 people in his. We
would then arrive at the same median.</p><p>Here are some of the things
that Internet marketers use to encourage people to distribute the
business message. Bear in mind, please, that these are all offered for
free. Free is still the most powerful word in marketing, after all.</p><p>1.
E-BOOKS. An e-book is the most popular method of delivering the
business message. An informative one would cater to the needs of many
people, which is already enough incentive for its self-propagation. You
strategically place links within the pages o the e-book to promote your
business or your affiliate products.</p><p>2. SPECIAL REPORTS. Special
reports are just like e-books, only shorter. Special reports have also
taken an aura of reverence in recent years as they are excellent
vehicles for communicating a novel idea.</p><p>3. SOFTWARE. Perhaps you
have a program or a script which you would want to share. This software
can be designed to provide for a link to your site every time its
features are used.</p><p>4. SERVICE. You could provide for a hosting service or an e-mail accounts to entice visitors to spread your business message.</p><p>5.
MEMBERSHIP. You could also establish a membership site and give away
access to the same. The membership site could contain a lot of free or
discounted goods to its members.</p><p>6. NEWSLETTER. A newsletter or
an eZine is also a popular way to kick start the exponential
distribution of the business message. By constantly providing your
subscriber base with informative pieces on a variety of topics, they
would feel inclined to tell their friends about your business.</p><p>7.
DISCOUNTS. Offer discounts to the products you're offering, and you
would encourage people to spread the word about the bargain you are
providing.</p><p>8. TRIAL VERSION OF YOUR PRODUCTS. If you're trying to
sell a software program, you could also try offering such for a trial
period, which is usually 30 days. This would allow people to try your
product before they would decide to buy it. Even if they're too thrifty
to spend on the full version of your product, they would still inform
others of your business at some point.</p><p>9. ARTICLE MARKETING.
Submit an informative article with a resource box containing a link of
your sales page to the many article directories on the net. Encourage
your readers to republish your article provided that they keep the
resource box.</p><p>10. OTHER PRODUCTS like screensavers, themes, fonts, images and the likes.</p><p>Now that you know what value propositions to offer, the remaining consideration is how to distribute them.</p><p>E-mail
is the primary mode of online transference. Mailing lists contain loads
of e-mail addresses of people with similar interests. If you could
broadcast your business message in this channel, the rewards would be
tremendous, as someone is bound to take notice. Additionally, you only
have to send it once, and you'll touch base with every single person in
that group.</p><p>Discussion boards or online forums also host a
gathering of people who share the same passion. These online
communities hold discussions on various matters everyday, often, many
times within 24 hours at that. There are forums for the many niches out
there. Target one that is related to your market. But make it a point
to first establish your presence as a worthy part of the community.
Remember, it is a community, and you have to win their trust first
before you could sway them to your side. Begin by answering threads
which post a question. Be helpful. In this way, you could subtly
manipulate them to check out your business message.</p><p>Online chat
rooms can also be a fertile source of hosts that would persistently
distribute your marketing offers. Join a channel that pertains to your
business. Spend some time building up personal connections, and then
gradually introduce your business message. People have more confidence
with someone they have actually talked to, albeit, through online means.</p><p>
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