openmoko at openmoko at
Sat Jul 21 02:10:16 CEST 2007

I think most people are jumping way too far ahead..

If this is to be used by anyone other than linux geeks it has to have
windows support.  It has to synch with outlook.  If it does not work
seemlessly with windows, it will never have mass appeal (and maybe thats
the goal??)  Users need to be able to drag and drop files between the
device and windows.  Mp3's, pictures, and to some degree videos need to be
user friendly to move between the 2..  Videos need atleast a converter app
to run on windows to resample to something the neo can handle with the
simple push of 1 button..

The ability to customize this forever is a good thing, it needs to be
available.  But i think to the end user it has to be hidden.  No average
joe wants to spend 5 hours a day re-building the tip of the kernel so he
can ftp the latest new kids on the block track to his phone, and then ssh
in to start it playing

All of these apps and ideas are awesome.  I hope to be active in writing
some of these.. But for this to be more than a science experiment and
become a viable product for the masses, it all has to be dumbed down and
point and click and work without thinking about it..

Maybe I stated the obvious, but I would like this phone to be a success
and thats how i see it happening.. start with the basics...

thanks for listening

PS - I vote for a forum

> Keep it simple.
> Users don't want to know it's got hammerhead GPS, or runs on Linux.  They
> want to know that it is reliable, cna do for them what their current phone
> does - and be aware of how the extra stuff can benefit them.
> I like the idea of sending a quick sms with your coordinates, that gets
> read on a neo and places someone on a map - but I think that this would
> need to be a unique procedure - rather than embedded with a normal sms.
> Good Idea though.
> I'm getting excited more and more about the potential for the neo - even
> with the hardware it currently has the ability to create mash-up software
> of all of these different functionalities is fantastic, but at the end of
> the day it's about selling it to the end users.
> I think the focus should be on the integration of utilities in a way that
> _you_ choose.  People might think 'ooh that GPS location message is a good
> idea, for only the costs of a single text.  wouldn't it be good if...'
> The job of the marketing group is to build on that if... to provide people
> with a sense of individuality as well as being part of a bigger picture.
> Since 1973, phones have been generic and very 'industrial.'  Customisation
> has been lax.  Phones are now a personal item, so the ability to customise
> is paramount in many peoples minds.  We need to make this clear.
> It's not just a Penguin Phone.. it's your Penguin Phone.
> --------
> Andy Loughran
> m: 07921076319
> ----- Original Message -----
> From: "Torfinn Ingolfsen" <tingox at>
> To: "OpenMoko" <community at>
> Sent: 21 July 2007 00:25:33 o'clock (GMT) Europe/London
> Subject: Re: Marketing...
> Hello,
> On 7/20/07, Ted Lemon <mellon at> wrote:
>> It speaks to exactly the problem that we will have marketing
>> OpenMoko: how to get Joe and Jane Average to think of the Open in
>> OpenMoko as something they care about.
> Don't do rthat then. As in "don't limit the marketing to only focus on
> the Open part". The Open part will only get to the people who are
> really, interested anyway.
> So how do we get all the Jane's and Joe's hooked then?
> Easy; think up (or "invent" if you like) design and implement at least
> three killer apps (think functionality here) before the phone is
> launched for the masses. Make sure that we have enough feedback so
> these killer apps are so easy to use as possible.
> Oh, and these killer apps must be something new; not seen on a phone
> before.
> Which means that none of the following will do it (just examples):
> - camera
> - bluetooth headset
> - bluetooth remote control
> (I'm not saying that these should be left out, I'm just saying that
> they aren't killer apps anymore)
> A few things that might work:
> - good GPS functionality
> - getting pictures / other data from another device via bluetooth
> (from your camera for example)
> - a MythTV remote control via WLAN (but MythTV is probably known to
> only a very narrow group)
> And my personal favorite:
> - allow the user to send a message (SMS) to another person which
> inlcludes the users current location as a POI / waypoint. If the other
> user have another phone, he or she will only get a standard SMS
> message. If she or he has a Neo, they can (automatically) loookup that
> location on a map.
> I'm sure you all can think of a few others.
> --
> Regards,
> Torfinn
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