Publicity

Tehn Yit Chin tehn.yit.chin at gmail.com
Thu Jun 7 01:27:28 CEST 2007


There is PR for the geeks and then there is PR for the masses. It would be
nice to generate PR for the masses, but at this stage of the Neo1973 product
life, I don't think that it is PR ready for the masses.

On 6/7/07, Andrew Turner <ajturner at highearthorbit.com> wrote:
>
> On 6/6/07, el jefe delito <eljefedelito at gmail.com> wrote:
> > I hardly think that my parents, or anyone else who may have a passing
> > interest in a sweet phone, reads Slashdot.  My friends don't read
> it.  Even
> > those who do read Slashdot seem to know little about the phone (read the
> > comments in the article).
>
> Be honest here - your parents, or anyone else with a passing interest,
> is not going to be using the Neo1973 anytime soon either. The
> article's audience hits squarely with the first-user audience.
>
> If you talk with other hardware companies, you'll realize that they
> usually get one chance with new hardware to really be successful. They
> don't have the time or money to have a 'flop'. And getting widespread
> coverage too soon would result in a flop because the device (or
> lineup) isn't ready yet. So they'll look at it, think "not for me" and
> never give it a chance again.
>
> So while publicity is good, it seems prudent at this point for you to
> hold off on widespread coverage until the entire hardware and software
> base becomes solid and realized.
>
> Andrew
>
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